Design a complete identity and communication tools worthy of a high-standing multi-services complex in the heart of a booming neighborhood.
In 2015, the project Bordeaux Maritime Resort, driven by the real estate developer Redman and its subsidiary Redman Hospitality is announced as part of the Bassins à flot neighborhood transformation. Its vocation is to welcome a lot of services to be a central place in the neighborhood : rooftop, gastronomic restaurant, gym center, spa …
It is designed as a place welcoming business and leisure tourism but it’s likewise for local customers.
As the Radisson Blu Hotel inside would be naturally propulsed by the power of the brand from the Carlson group, we needed to design a differentiating identity for all the services accessibles to inhabitants of Bordeaux and remove the thought that they live here so they don’t have any reason to go in a place considered as an hotel.
This 360° project required many months of work : design of a strong local identity, development of a website, elaboration of marketing guidelines, social media strategy … with a team of 8, in which I was the project manager.
L'équipe projet :
Making of the identity
Starting from scratch, a bunch of workshops with our client and research with the main target customers ables us to create an identity modern, elegant and at the same time respecting the essence of the neighborhood and its industrial past : Dock G6 was born. After the naming and designing of the logo, a deep work allowed us to decline identity for all the different services inside the center.
Design of digital supports
We realized all the supports allowing Dock G6 to stay visible on the digital, especially two websites :
- The first one goal was to create interest around the place and follow the progress of the construction. This tool was the main support of a cross-media planning that we dispatched over many months.
- The definitive website, imagined to highlight the services at Dock G6 but also to give prominence to the place and its unique architecture.
As part of the Grands Projets Digital Campus, we were awarded of the jury prize for this project, I also won the prize for project manager of the year.